Founded over 50 years ago, Scotland's Cruise Centre is an award-winning Cruise Specialist. Part of the wider Stewart Travel/Brooklyn Travel family, we have a world of experience and employ over 500 travel professionals across the UK. Our sister brands include CruiseKings, Canterbury Travel, Stewart Travel, Destinology, Villa Select, GolfKings, My Canada Trips and Santa Claus Trips.
Our ‘people’ are at the heart of everything we do and each of our focused teams are dedicated, committed and understand what it takes to deliver the ‘perfect holiday’. We pride ourselves in our culture of respect, recognition, training and reward and we love developing our own talent!
With exciting future aspiration, we are looking for talented people to join our successful business and to complement our impressive expansion plans.
Why Work for Us?
Competitive salary & bonus scheme
Generous cruise line/supplier incentives
Vitality Private Healthcare
Flexible working arrangements
Educational opportunities
Extensive ongoing travel & skills training
Career advancement opportunities
Discounted travel
Contribution pension
Health Assured Programme – Mental Health & Well Being
Social events
Award-Winning Workplace & Service
An incredibly proud moment for us in 2023 was to be awarded 2nd place in the 'Best Workplaces in Travel' medium category. This recognition gives testament to the conscious efforts being made by the whole team to ensure a positive and inviting working environment in which our incredible team feel valued, respected and appreciated. Our service is also award-winning with Feefo Platinum status 4 years running and we were awarded Silver in the 'Best Cruise Holiday Retailer' in 2022 & 2023.
Current Vacancies
Cruise Product Expert
Location: Ayr with possibility of hybrid homeworking/office Hours: Full time Monday to Friday 09:00 until 17:30 Closing Date: Fri 06 Dec 2024
Location: Ayr with possibility of hybrid homeworking/office Hours: Full time Monday to Friday 09:00 until 17:30 Closing Date: Fri 06 Dec 2024
We are Scotland’s most dynamic Cruise Specialists and to support the continued growth across Stewart Travel Ltd, including cruise specialist brands CruiseKings and Scotland’s Cruise Centre, we are looking for a Cruise Product Expert to join our team.
This varied and interesting role will see the successful candidate liaising with suppliers to source cruise deals, monitoring trends, researching new product ideas, and proactively sourcing and creating new cruise products. The role will encompass creative, analytical, commercial, and administrative responsibilities. The successful candidate will work closely with both colleagues and suppliers in areas such as product development, training, and support.
Responsibilities
Pro-actively sourcing cruise deals, negotiating special offers and groups
Researching and analysing data to identify opportunities
Creating bespoke and tailor-made cruise holidays, pairing land and rail tours
Liaising with cruise lines
Communicating cruise offers and products to our Sales teams
Creating accurate product briefs and working closely with Marketing team
Competitor analysis and reporting upon on insights
Maintain and develop excellent knowledge of the cruise industry as a whole
Arranging training and supporting colleagues across the group both face to face and remotely
Experience/Qualities/Skills
Strong interpersonal skills and excellent communicator
Commercially aware with eye for a deal
Possess excellent numeric and written skills
Be highly motivated, enthusiastic with a passion for travel
A creative thinker, with ability to create complex worldwide cruise and stay holidays
Adept in the use of MS Office, particularly excel
The ability to review data, spot trends and share insights
Excellent organizational skills, ability to work to deadlines
Previous Travel knowledge is essential. An understanding of the cruise industry would be beneficial.
Location: Ayr/Hybrid Hours: Full time Monday to Friday 09:00 until 17:30 Closing Date: Sat 30 Nov 2024
Location: Ayr - Hybrid home/office working Hours: Full time position - Working hours are Monday to Friday 0900-1730 Closing Date: 16 August 2024
Role Purpose
Reporting to the Head of Marketing, the Performance Marketing Manager will collaborate closely with
internal teams to drive effective strategies and achieve key performance metrics.
The role of Performance Marketing Manager is to lead our digital marketing efforts and ensure the success
of our online presence. The ideal candidate is a highly motivated individual with a proven track record in PPC
management, website optimisation, SEO, and digital advertising.
Responsibilities
PPC Campaign Management:
• Oversee and manage the agency responsible for our PPC campaigns.
• Ensure PPC strategies align with business goals and target audience.
• Continuously monitor and optimize campaigns to improve click-through rates, conversion
rates, and return on ad spend (ROAS).
Digital Advertising Strategy:
• Develop and execute digital advertising strategies beyond PPC, including display and video
advertising.
• Create compelling ad creatives and placements to effectively target and engage the
intended audience.
SEO Strategy Collaboration:
• Work closely with the SEO Manager and SEO agency to develop and execute comprehensive
SEO strategies.
• Collaborate with content creators to produce SEO-optimized content aligned with target
keywords and user intent.
User Experience Enhancement:
• Lead efforts to optimize website user experience, navigation, and conversion paths.
• Plan and execute user testing initiatives to gather insights into user behaviour, preferences,
and pain points.
• Translate user feedback into actionable recommendations to enhance overall user
experience.
Website Functionality and Usability:
• Ensure the website's functionality and usability align with business objectives and user
needs.
• Collaborate with development teams to validate new features, functionality, and interactive
elements.
Competitor and Industry Analysis:
• Regularly monitor and analyse competitor websites, digital marketing strategies, and
industry trends.
• Stay informed about emerging technologies and best practices in digital marketing.
Website Health Monitoring:
• Monitor the website for errors, broken links, and other issues impacting user experience and
SEO rankings.
• Coordinate with the technical team to promptly address and resolve any issues that arise.
Performance Tracking and Reporting:
• Analyse key performance indicators (KPIs) and web metrics to track the success of digital
marketing efforts.
• Generate regular reports to communicate performance trends, insights, and actionable
recommendations to stakeholders.
People Management Delivery:
• Set clear goals and expectations for your direct report. This will help them to know what is
expected of them and to track their progress.
• Provide regular feedback to your team members through 1-1’s and coaching. This will help
you to identify areas where they can improve and to stay on track.
• Provide training and development opportunities to your team members. This will help them
to grow and develop in their careers.
Measurement of Success
• Improved efficiencies to our Paid Advertising campaigns, across PPC, Display and other
mediums.
• Improvements to web metrics, including page speed, session duration, engagement, and
user to lead conversion.
• Seamless reporting across web and Marketing channels including confident attribution.
• Improvements to keyword rankings and Google Core Web Vitals.
Skills and Experience
• Minimum of 5 years of experience in digital marketing, with a focus on PPC management,
website optimization, and digital advertising.
• Proven experience managing agency relationships and driving successful campaigns.
• Strong understanding of SEO best practices and website optimisation techniques.
• Proficiency in data analysis and reporting using tools such as Google Analytics, Google Ads,
Data Studio etc.
• Excellent project management skills with the ability to prioritize and meet deadlines.
• Creative thinker with a keen eye for detail and a drive for continuous improvement.
• Strong communication skills and ability to collaborate cross-functionally.
• Proven experience managing and developing a team
If you’re looking for a new challenge, get in touch…we’d love to hear from you. Email your CV today to: careers@brooklyntravel.com
We are always on the lookout for talented people, so if we don’t have a current vacancy that suits you, please register your interest for future roles here:
At Scotland's Cruise Centre there are a number of ways you can contact us meaning that all you have to do is choose the option which is most convenient to you.
At Scotland's Cruise Centre there are a number of ways you can contact us meaning that all you have to do is choose the option which is most convenient to you.
