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Location: Ayr - Hybrid home/office working
Hours: Full time position - Working hours are Monday to Friday 0900-1730
Closing Date: 06 December 2024
Stewart Travel Group are looking for a highly motivated, organised individual with previous marketing experience and an eye for detail to join our successful Marketing team in Ayr.
Reporting to the Head of Marketing, the Performance Marketing Manager will collaborate closely with internal teams to drive effective strategies and achieve key performance metrics.
The role of Performance Marketing Manager is to lead our digital marketing efforts and ensure the success of our online presence. The ideal candidate is a highly motivated individual with a proven track record in PPC management, website optimisation, and digital advertising.
• Oversee and manage the agency responsible for our PPC campaigns.
• Ensure PPC strategies align with business goals and target audience.
• Continuously monitor and optimize campaigns to improve click-through rates, conversion rates, and return on ad spend (ROAS).
• Develop and execute digital advertising strategies beyond PPC, including display and video advertising.
• Create compelling ad creatives and placements to effectively target and engage the intended audience.
• Regularly monitor and analyse competitor websites, digital marketing strategies, and industry trends.
• Stay informed about emerging technologies and best practices in digital marketing.
• Improved efficiencies to our Paid Advertising campaigns, across PPC, Display and other mediums.
• Improvements to web metrics, including page speed, session duration, engagement, and user to lead conversion.
• Seamless reporting across web and Marketing channels including confident attribution.
• Improvements to keyword rankings and Google Core Web Vitals.
• Minimum of 3 years of experience in digital marketing, with a focus on PPC management, website optimization, and digital advertising.
• Proven experience managing agency relationships and driving successful campaigns.
• Proficiency in data analysis and reporting using tools such as Google Analytics, Google Ads, Data Studio etc.
• Excellent project management skills with the ability to prioritize and meet deadlines.
• Creative thinker with a keen eye for detail and a drive for continuous improvement.
• Strong communication skills and ability to collaborate cross-functionally.
Applications must be submitted by close of business on 06 December
To apply to this position please send a copy of your CV to careers@brooklyntravel.com.
At Scotland's Cruise Centre there are a number of ways you can contact us meaning that all you have to do is choose the option which is most convenient to you.
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At Scotland's Cruise Centre there are a number of ways you can contact us meaning that all you have to do is choose the option which is most convenient to you.
Get A Quote
Request A Callback
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